My heart goes out to the Chiefs.

The murder-suicide that occurred involving a Kansas City Chief football player and his girlfriend, and mother of their child, is devastating.  Bend it Like Beckham really made me realize how many people use a famous sports team or professional athlete as their reference group.  Reading an article today, the team owner, Clark Hunt made a statement that 'People are hurting.' A football team of that statute becomes a family, along with the teammate's extended families. Fans of the Kansas City Chiefs are in a way their consumers, of their brand, and their products. It is unfortunate that something so sad and devastating has to make people stop and realize how valuable life is, but it is also amazing to see the people that come out of the wood work, that honestly care.  The Chiefs' fans are very brand loyal. My heart goes out to his family, his daughter, the team, and their fans.

http://www.foxsportskansascity.com/12/02/12/Chiefs-situation-doesnt-leave-much-to-sa/msn_landingalt.html?blockID=829551&feedID=5128