Richard E. Broome

On Wednesday, November 28th, Montana State University's College of Business sponsored a discussion by Richard E. Broome, a former member of the White House crisis management team, and he discussed “Managing Risk in the New Operating Reality." His talk made be think a lot about Consumer Behavior and the things that Graham has been teaching us, along with what Solomon writes in his consumer behavior text book. Social power has been a subject that has stood out greatly to me, Mr. Broome talking about the actions that people take when there is a crisis has a strong correlation to how the government acts when there is an emergency. Planning was a key issue that Broome touched on, when the people we reference, like the government are prepared and have planned most efficiently for all situation, ideally the country's people would do the same.  We live in a world and a society that is changing greatly everyday, we can be successful through change by our everyday choices, and understanding all of the options we have.